Pink Friday is a movement started by The Boutique Hub to shine a spotlight on small businesses and encourage shoppers to "shop small first" on the Friday before Black Friday. Unlike the big-box frenzy of Black Friday, Pink Friday celebrates local boutiques, makers, and small businesses, putting heart and community at the center of holiday shopping.

By supporting small, you’re not just purchasing a gift — you’re helping dreams thrive, creating jobs, and keeping local economies vibrant. It’s a day to prioritize unique finds, personalized service, and the joy of shopping with businesses that truly care about their customers.

Let’s make this holiday season meaningful by starting with the businesses that make our communities special.