Hi, I’m Danielle! Wife to Corey, mom of 3 boys and a girl, and the proud owner of Ruby Joy Boutique.
Originally from Michigan, we spent a decade in Georgia (where all our babies were born), and now call Pickerington, Ohio home. I run on cold brew, pilates and a never-ending to-do list!
Somewhere in the middle of motherhood, buried in piles of laundry, and struggling with anxiety/ADHD, I realized I needed something more: more connection, more creativity, and plenty of flexibility. That’s where Ruby Joy was born! I rediscovered my love of fashion and the confidence it can bring. This boutique became my creative outlet, and a way to help others feel like themselves again.
My goal? To provide a safe, welcoming place to pick up a new outfit or a unique gift. A community staple you can count on no matter where your busy day takes you.
Thanks for being here 🩷
How it started
I've always loved fashion (Shout out to Fashion Plates and the Barbie outfits my Grandma made and I Bedazzled!) But I didn’t grow up feeling stylish or confident. That came later, in college and adulthood, as I grew into myself.
I created Ruby Joy for women like me, who may not have always felt seen, but absolutely deserve to be.
Rediscovering myself
Motherhood sure has a way of swallowing you whole. During those busy early years, I was living in whatever tee I could grab (usually covered in spit-up), and feeling a little lost. I’d always imagined being a teacher, but once I had kids, I realized I needed something more flexible and honestly, something more me.
That "something" turned out to be a boutique built on confidence, and community.
Building a business
In 2015, I dove in, selling clothes from my home, hosting pop-ups and shopping parties with friends, and learning on the fly. It quickly became clear that women weren’t just there for the shopping, it was a good excuse to invite their friends and family to gather for a girls night in and just unwind.
So I leaned in! I brought the racks, the snacks, the wine and built a space where women could show up just as they are.
From a trailer (2016) to a 20-ft boutique truck (2017), to growing our offerings with gifts and accessories (2020), Ruby Joy has grown up right alongside my family—and alongside you.
How it's going
In 2021, we rebranded, relaunched, and took a big leap, opening our first brick-and-mortar boutique in the heart of the Pickerington Village.
After over a year of construction, we opened our doors in September 2022. Now, we get to serve our community in real life, with a space full of feel-good fashion and gifts, an ever-growing calendar of events, and the same mission we started with: helping women feel confident in clothes that fit your body and your life.
RUBY JOY BOUTIQUE
We're so glad you've found your way here and can't wait to meet you soon.
