A Little About The Owner
Hey y'all, I'm Danielle! Wife to Corey, mom of 3 boys and a girl and the proud owner of Ruby Joy Boutique! We now live in Pickerington, Ohio but both my husband and I grew up in Michigan then spent 10 years in GA, where all our kids were born. I want to help you find confidence and everyday joy through fashion, community and more.
How It Started
I have always loved fashion. I think it started with playing dress up with Barbie dolls and those "Fashion Plates" of the 80s! I remember my grandma sewing up things I'd designed for my dolls then embellishing them with puff paints and bedazzling with gems. My daughter now plays with several of the items that survived the years! Unfortunately, I was not a stylish, confident kid growing up but oh how I longed to be! I finally found that confidence as I grew into myself during college and as an adult.
Discovering My Passion Post-Motherhood
Like many women do, I found myself a bit "lost" in motherhood during the busy baby and toddler years, wearing whatever cheap t-shirt I could grab that was just going to be spit up on anyway. As my children got a bit older and started attending school, I found that I wanted, maybe even needed, something more but really had no idea what that would mean for me. I went to school to become the teacher I'd grown up wanting to be, but quickly realized that the traditional classroom wasn't a good fit, nor would it allow the flexibility I wanted to be able to be with my kids.
Growing a Business
2015 - Somewhat spontaneously, I threw myself into running a clothing boutique out of my house. It quickly grew into online and live sales and plenty of schlepping bags full of clothes to my friends homes for shopping parties. I found that the get-togethers gave these ladies a good excuse to unwind, a chance to invite their friends and family to gather for a girls night in. I got to bring the fun, eat the snacks, drink the wine and meet new people- win, win!
I started channeling my lifelong love for fashion and truly found a passion for helping others find clothes that make them feel like the best version of themselves. Helping women find confidence in their skin so they can go out into the world with a smile is such a gift.
Amid crazy schedules for four kids' school and sports' events, over the years the boutique life worked for us! It allowed me to support my family from the comfort of my home, and plan around our calendar.
2016 - We purchased a trailer to take the boutique mobile more easily!
2017 - Upgraded from the trailer to a 20 ft. boutique truck. We attended many festivals and events in our truck during the next few years.
2020 - We expanded the business, offering jewelry, gifts and accessories - little things to bring some happiness to your days, because Marie Kondo, I am not. Small, pretty things bring me joy, alright?
How It's Going
2021 - We rebranded, relaunched our business and made plans to open our first brick & mortar boutique in the Pickerington Village!
Sept 2022 - After over a year of construction we opened our first brick and mortar shop. We are thrilled to be a bigger part of our growing, historic downtown community as we continue to see our events and businesses flourish.